Advertising-display card



I Jan.2l, 1969 l. WooLF 3,422,555

ADVERTIS ING-DI SPLAY CARD Filed Aug. 8, 1966 20 "H m I INVENTOR.

IRVING WOOLF United States Patent 3,422,555 ADVERTISING-DISPLAY Irving Woolf, 510 N. Dearborn St., Chicago, Ill. 60610 Filed Aug. 8, 1966, Ser. No. 571,126 US. C]. 40-10 4 Claims Int. Cl. G09f 3/18; G091? 1/10; G09f 23/06 ABSTRACT OF THE DISCLOSURE An advertising display card in the form of a planar piece of flexible material which permits all printing to be effected on one face thereof, the card being so scored, slitted and cut-out as to define portions for subsequent folding into parallel relationship and perimetrical contact as to constitute an integrated depending pocket for containing supplemental literature for free access to patrons.

This invention relates to cut-out, flexible, sheet material for printing product-advertising on one face thereof and to provide for the support of free literature for customer use.

In many self-service markets the merchandise displayracks have facilities for positioning customer-free literature adjacent the respective products. Some such display racks have flanged strips fixed along the exposed edges of one or more shelves for the insertion of strips bearing product information, such as name of product, producer, and/or prices. At times it is desired to have arranged adjacent such strips supplemental literature for the free access to the market patrons.

The main objects of this invention are; to provide an improved type of display card for advertising a product and having an integrated pocket for the juxtaposed positioning of free literature relating to the product; and to provide a display card of this kind precut, scored and slitted in planar form which may be printed on one face for subsequent facile folding to provide a pocket for containing the related literature readily accessible to the customer.

In the adaptations shown in the accompanying drawmg:

FIG. 1 is a front perspective of an in-use advertising display-card, constructed in accordance with this invention.

FIG. 2 is a planar view of a modified form of display card from that shown in some of the other figures;

FIG. 3 is a reduced size rear view of the in-use display card shown in FIG. 1, the added dotted outlines indicating the possible contour of extensions that could be added to or substituted for the form shown in FIG. 1;

FIG. 4 is a reduced-size face view of the planar form of the card shown in FIG. 1 with similar dotted outlines as shown in FIG. 3.

FIG. 5 is a cross-sectional view of the in-use card taken on the plane of the line 5-5 of FIG. 1; and

FIG. 6 is a similar view of the card of FIG. 2 in inuse position on a post support.

An advertising display card embodying the foregoing concept comprises a piece of cardboard-type material with two series of parallel scores 11 and 12 defining a medial major portion 13 and two major bordering portions 14 and 15. Along and between the pair of scores 12 are slits 16, 17 and 18 defining cut-outs 19 and providing tabs 20. Other slits 21 are formed in the portion 14, inwardly adjacent the transverse perimeter thereof. As shown in FIGS. 3 and 4 there are a pair of short supplemental slits 22 at the ends of the pair of scores 12. These slits 22 with the slits 18 define connections 23 whereby the medial portion 13 is so attached to the Patented Jan. 21, 1969 bordering portion 15 as to dispose the pocket 24 outwardly of the plane of the bordering portion 15, as 1s shown clearly in FIGS. 1 and 5.

As the drawing clearly indicates the piece of cardboard material may be cut out to form a number of differently-contoured display cards. However, each of the illustrated forms has a rectangular-shaped main section comprising the two major portions 13 and 14 for folding to form the literature-supporting pocket 24 with a bottom 25 for suspension from the third major portion 15 (FIGS. Sand 6).

The location of these two rather closely-spaced pair of scores 11 and 12 is such as to determine the dimensions of these three major portions 13, 14 and 15 and consequently the size of the pocket 24. The size of the bordering portions 15 will vary from these two other portions 13 and 14, depending upon what is desired in the over-all contour of the display.

The planar shape of the card from which the pocket 24 of FIGS. 1 and 5 is formed is shown in FIG. 4. FIG. 3 is a rear view of the in-use position of this assembly of the display card. The dotted lines of FIGS. 3 and 4 are intended to indicate a possible modification of a display card from that shown in full lines of these figures and in FIG. 1.

The planar shape of the card from which the pocket 24 of FIG. 6 is formed, is shown in FIG. 2. In this quite different adaptation of the display card shown in FIG. 2, there are no parts disposed beyond the lateral edges of the card. However, there are modifications in the nature of a tab 26 with a hole 27 and a flap 28 with a. hole 29. The one bordering portion 14 has an arcuate slit 30 formed therein medially outward from the outer of the pair of scores 11 with the concentric hole 25 punched out. The other bordering portion 15 has a supplemental score 31 outwardly of the pair of scores 12. This single score 31 provides for the flap 28 in which the hole 29 is punched adjacently outward of the score 31 and aligned laterally with the hole 27 in the tab 26.

In their planar forms such cards have all the printing, that is to be exposed to the public view, applied to one face of the card, while in its planar condition as shown in FIGS. 2 and 4. If desired, other matter-such as instructions for use of the card-may be printed on the same face of the bordering portion 13. This will not show to the public when the card is folded into use-position.

Either of the primary illustrated forms of planar display cards are converted into use-relationship merely by creasing the card along the two pairs of scores 11 and 12. Thereupon the bordering portion 14 may be folded into parallel relationship back of the medial portion 13. By simply inserting the tabs 20 into the slits 21 the pocket 24 is provided. When these portions 13 and 14 are So secured in pocket-forming relationship, the connections 23 become disposed normal to the bordering portion 15 to dispose the open pocket forwardly of the plane of the portion 15 (FIGS. 1, 5 and 6).

The thusly-folded display card then may be placed in use-position by attaching the other bordering portion 15 to a suitable support. Where the market has a conventional-type C-shaped price rail along a shelf the bordering portion 15 may be flexed to seat in such a rail (FIG. 1). In other instances this bordering portion 15 may have to be attached to a shelf edgeor some other suitable support-by conventional fasteners.

The adaptation of FIGS. 2 and 6 is suited especially for support on a post 32 which are used for some market displays. In that case the tab 26 and the flap 28 are bent normal to the portions 14 and 15 so as to align the holes 27 and 29 for the insertion of a post 32 (FIG. 6). The lower end of the post 35 is removably secured in suitable brackets (not shown).

It is to be understood that numerous details may be altered or omitted without departing from the spirit of this invention as set forth in the appended claims.

I claim:

1. An advertising display card comprising, a speciallycontoured planar piece of flexible material of rectangular form having two pairs of closely-spaced transverse scores dividing the card into a medial portion and two bordering portions, the card being foldable along both pair of scores to dispose one bordering portion rearwardly parallel of the medial portion and dispose the medial portion offset forwardly of the other bordering portions, a slit formed inwardly adjacent the transverse edges of the one bordering portion and slits are formed along and between the pair of parallel scores between the medial portion and the other bordering portion to form cut-outs and provide a tab on the other bordering portion for insertion into the score in the one bordering portion to hold the medial portion and the one bordering portion in the pocket-forming relationship with respect to the other bordering portion, the one bordering portion along the exterior score of the one pair of scores is scored to form a tab with a concentric hole therein outwardly of the exterior score, and the other bordering portion has a supplemental score disposed closely inward from its exterior transverse perimeter to form a flap with a hole punched therein medially of the transverse card perimeters, whereby the card when folded to form the pocket the tab and the flap are disposable normal to the respective bordering portions with the respective holes in axially-aligned disposition for the insertion of a post for the displayed support of the folded card.

2. An advertising display card comprising, a planar piece of flexible material:

(a) having two pairs of closely-spaced scores extending parallel transversely of the material, and

(b) having the two pairs of scores spaced apart to define a medial portion and two bordering portions, an

(e) being foldable along the first pair of scores to dispose one bordering portion in parallel disposition with the medial portion to form a pocket with the part between the scores constituting a bottom for the pocket, and (d) being foldable along the other pair of scores to 5 dispose the one bordering portion with its perimeter contacting the inner transverse perimeter of the other bordering portion,

(e) the parts of the piece of material between the other pair of scores being cut out to form a pair of tabs integrated with other bordering portions and disposed inwardly in contact with the perimeter of the one bordering portion, and

(f) slits cut in the one bordering portion inwardly adjacent its exterior transverse perimeter in position for the insertion of the tabs therein to retain the three portions in their pocket-forming use relationship.

3. An advertising display card as set forth in claim 2 wherein:

(g) the piece of material is of rectangular shape and (h) the bordering portions each have a part formed for folding into disposition normal to the planes of the respective portions with the parts each having a hole for axial registration with each other when the card is folded into use form for the insertion of a post whereon to support the folded display card.

4. An advertising display card as set forth in claim 2 wherein:

(i) the other bordering portion has integrated extensions disposed oppositely outward thereof.

References Cited UNITED STATES PATENTS 2,203,578 6/1940 Podmore 40124.1 2,513,456 7/1950 Cronquist 16 X EUGENE R. CAPOZIO, Primary Examiner.

WENCESLAO J. CONTRERAS, Assistant Examiner.

Us. or. X.R. 

